Invisible Helped

Find Rare Leads Fast

Invisible saved the client money—and 90 minutes every day of executive time.

Invisible Helped

Find Rare Leads Fast

Invisible saved the client money—and 90 minutes every day of executive time.

Invisible Helped

Find Rare Leads Fast

Invisible saved the client money—and 90 minutes every day of executive time.

The ambitious housing startup is solving the problems of both affordable housing and loneliness at once by turning multi-family homes into shared residences with the twin benefits of privacy and community. The hard part for the company? Finding the right properties. It needs to be the right size, in the right zip codes, with the right...countertops. Invisible found a scalable way to source these properties, ultimately empowering the team to move into new markets.

The Need

Only a sliver of the real estate market fits the housing company's needs—their business collapses if they don’t beat competitors to market. Before Invisible, they used a mix of technology and BPOs to find 2,000 leads a week across various markets; but technology and labor weren’t made to work together and account executives absorbed the cost in the form of 2 hours / day.

The Solution

Today, they find more than 10,000 leads a month in more than 25 markets, taking just 30 minutes of time from account executives. Cost savings are a projected $21,000, not including 1,600 hours of time now better spent. Building on the success of our initial partnership, Invisible now runs 6 other additional sales and marketing workflows and is empowering the company to expand to new markets.

So, how does Invisible find quality leads more efficiently than other vendors? It's the way we execute processes with a thoughtful combination of people and technology.

Why The Inefficiency

For this client, the problem was that they needed to build a huge list of properties and narrow it based on a mix of quantitative data, like zip code, and qualitative data, like countertop beauty. Algorithms are more efficient at vetting for zip codes, but people are better at making decisions about countertops. Other vendors didn't see the problem this way and—even if they had—they didn't have the ability to design workflows with a thoughtful distribution of work between people and machines.

Here's how Invisible split up work:

  • Human: First, a team of people at the client and at Invisible customizes qualifying criteria for the market / project at hand.
  • Automated: Then, algorithms scrape listing sites for properties.
  • Automated: Scripts are applied to this data set, auto-qualifying properties for further consideration.
  • Human: Agents rate property desirability based on subjective factors.
  • Automated: Finally, listings are automatically moved from Invisible's work environment into the clients' work environment each day.

The Impact

The workflows Invisible runs are critical to the business: we ensure the company can find a rare supply of the only housing stock they can sell within their business model. Not only that, the client values that working with us isn't merely 'transactional.' They've said: "We appreciate the level of communication we've had and how this has felt like more of a partnership." Invisible's partnership ensures our client can find these leads fast, beat competitors to market, and ultimately scale to new markets. They've opened 3 new cities and now run 10 sales and marketing workflows with Invisible.

Get Results

How one company goes from an industry specific pilot to outsourcing the load across every department.

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You keep wishing you knew [insert what you wish you knew here.] It comes up twice a week, but you don't have time to research it, and neither do any of your direct reports. ‍Whether than thing you want to better understand is related to your competitors, to what's happening in the news, reading every single customer review for related products, or looking for trends in your company's data, we can help. If you know what you want to know, we can help you find out.
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Most all of our customers use Invisible to run their own processes. One client, for example, has 10 processes across sales, marketing, and product running. These processes range in size from $150 / month to $8000 / month. She says of the service: "Anything my team doesn't want to do, you can do better and cheaper."
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You keep wishing you knew [insert what you wish you knew here.] It comes up twice a week, but you don't have time to research it, and neither do any of your direct reports. ‍Whether than thing you want to better understand is related to your competitors, to what's happening in the news, reading every single customer review for related products, or looking for trends in your company's data, we can help. If you know what you want to know, we can help you find out.
> Get A Sample-> See the Case Study
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Give us a list of companies and titles for target contacts. Get a list of emails and contact meta data. We are familiar with cross industry tools like Zoom Info or LinkedIn Sales Navigator, and can also make use of vertical specific databases organizing information in fields like insurance, medicine, and financial services.
> Get A Sample
Lead Generation
Social Media Management
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Some social media activity requires a true creative. Coming up with the messaging, the concepts, snappy visuals. And sometimes you need a strategist to find the right hashtags.
> Get A Sample> See Case Study
Social Media Management
Data Enrichment
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Got data? So does everyone else. Got complete data? Yep. We feel your pain. Share a data set and identify the gaps holding you back. We'll complete it. Then, use one or a combination of our CRM Management, Proprietary Platforms, or Analytics Reporting processes to format and upload the data so it’s useable and understandable.
> Get A Sample
Data Enrichment
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Most all of our customers use Invisible to run their own processes. One client, for example, has 10 processes across sales, marketing, and product running. These processes range in size from $150 / month to $8000 / month. She says of the service: "Anything my team doesn't want to do, you can do better and cheaper."
> Get A Sample> See Case Study
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