Invisible supports one of the largest online art marketplaces of more than 1 million artworks by over 100,000 artists. Initially, we helped fuel a massive intelligence database; today, Invisible runs many rote processes that serve to increase exchanges on the platform.
Invisible built a data intelligence collection of 4,600 artists in 4 weeks through a repeatable process. Turning a highly manual process into a single format deliverable on an expected recurring basis. We've done this again and again with as many as 10,000 artists at a time and a total of more than 100,000 over the course of the partnership.
Building on initial success, Invisible expanded to other parts of the organization. For example, Invisible has helped to enrich 20,000 sales leads over 3 months period and helped the company monitor buyer intent across social media and communication platforms by auditing 2,000 communication / week. In total, Invisible runs 22 processes working closely with senior management to evolve our operations so Invisible can best meet the business's needs.
A Sales Lead used data enrichment and scraping to enrich 24,000 leads in 3 months.
The Product Lead and Data Teams used scraping, web research, and data verification to build a database of artists. For example, we helped them build a database of 4,000 artists in 4 weeks.Initially, the company's Chief Scientist found us. They'd been looking for a way to gather large volumes of data quickly and efficiently. Other BPOs and Mechanical Turk hadn't been able to provide reliable quality at the right price with a high level of sophistication. This data was critical because it ultimately helped meaningfully match new collectors with prospective artists in the online environment.
Customer Support Lead used inbox management, data labeling, and platform management to answer X inquiries / week to support an internal team of 9.
A Marketplace Associate used a custom process to track every sale on the platform. It saved her 20% of her days and she got promoted to a new role.
The Auctions Team had Invisible
> Used a custom process to remind people to pay.
> Used a custom process to normalize data.
In a call with the CFO, our partner summed up what they've gotten from Invisible that they can't get anywhere else—the ability to delegate work to the most cost-efficient resource capable of doing that work competently. The senior leadership understands what this capability means for the business: the ability to grow topline revenue, cut bottom-line costs, deliver a remarkable customer experience, and the ability to finance promising new initiatives.
Use these processes to get efficiencies in your business, too.