Latin America's most well known super app was unhappy with their fragmented network of service providers, and finding it costly to establish dominance in new markets. The client plans to use Invisible as the single partner to launch all new markets.
To support their growth and remain competitive in their industry, our client had to outsource major chunks of their operations to BPOs. However, their previous vendors could not provide restaurant contact data at the fidelity and rate they require to maintain their growth, leading to their CAC increasing with growth. They needed a vendor that could perform equally well in multiple markets, at once.
Invisible built a turnkey lead generation system that allowed the company to 10x lead volume over the course of 5 weeks with a process cost competitive with their existing LATAM BPOs.
Invisible's partnership means the client can onboard new restaurants at a cost-efficient CAC in multiple new markets at once, establishing dominance throughout the region and ultimately expanding the value it can provide to customers.
How one company goes from an industry specific pilot to outsourcing the load across every department.