Invisible helps a delivery super-app get market share in Latin America.

Invisible's custom solution helped the client 10x leads in the first month.

Latin America's most well known super app was unhappy with their fragmented network of service providers, and finding it costly to establish dominance in new markets. The client plans to use Invisible as the single partner to launch all new markets.

The Need

To support their growth and remain competitive in their industry, our client had to outsource major chunks of their operations to BPOs. However, their previous vendors could not provide restaurant contact data at the fidelity and rate they require to maintain their growth, leading to their CAC increasing with growth. They needed a vendor that could perform equally well in multiple markets, at once.

The Solution

Invisible built a turnkey lead generation system that allowed the company to 10x lead volume over the course of 5 weeks with a process cost competitive with their existing LATAM BPOs.

  • The first piece of technology was a Lead Generation machine that automatically scrapes leads from the desired market across 8 different platforms.
  • Secondly, Invisible built an integration with WhatsApp and a call support tool to automate activity recording and queue leads for agents to call back-to-back.
  • Finally, Invisible moved restaurant onboarding onto our proprietary platform to automate and scale menu creation for restaurants that wanted to sign-up with the company.

The Impact

Invisible's partnership means the client can onboard new restaurants at a cost-efficient CAC in multiple new markets at once, establishing dominance throughout the region and ultimately expanding the value it can provide to customers.

Get Results

How one company goes from an industry specific pilot to outsourcing the load across every department.

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