Agent Spotlight: Owen Gwiza, a Software Engineering Student from Rwanda
January 20, 2023
March 3, 2023
5
min to Read
Pricing Intelligence
In the ever-evolving world of eCommerce, having a product feed that is well-managed and optimized for search engines is crucial. Without it, you could be leaving millions in revenue on the table.
In this blog post, we will outline the best practices for product feed management in 2023.
What is a Product Feed?
A product feed is a file that contains all of the information about the products that a company sells. This file is used to provide information to eCommerce marketplaces and search engines about the products that are available for sale.
Product feeds typically contain information such as product title, description, price, images, and other attributes like color & size.
Why is Product Feed Management Important?
Product feed management is important because it directly affects the visibility and ranking of your products on eCommerce marketplaces and search engines. By optimizing your product feed, you can improve the visibility of your products, increase click-through rates, and ultimately drive more conversions.
In some cases, you can turn dead stock generating no sales, and breathe new life into it to create a new stream of revenue.
How eCommerce Marketplace Search Engines Work
Search engines use a complex algorithm to determine how to rank the different factors within a product feed. The specific ranking factors and their relative importance may vary between search engines, but generally, the following factors are considered:
Relevance: Search engines aim to provide the most relevant results for each user's search query. Therefore, the relevance of the product title, description, images, and other attributes is a key factor in determining how a product is ranked. The product information should accurately describe the product and use relevant keywords that people are searching for.
Quality: Marketplace search engines consider the quality of the images, the accuracy of the product information, and the consistency of categorization. A high-quality product feed will provide a better user experience and therefore be ranked higher in search results.
Popularity: They also take into account the popularity of a product, as measured by factors such as the number of clicks or purchases. Popular products are more likely to be displayed higher in search results.
Availability: Search engines will prioritize displaying products that are currently available for purchase. If a product is out of stock or no longer available, it may be ranked lower in search results.
User behavior: Products that generate high user engagement are more likely to be ranked higher in search results, with search engines taking into account factors such as time spent on a page, whether items are placed into a user’s cart, and more.
Best Practices for Product Feed Management in 2023
1. Ensure that your product feed is complete and up-to-date
Having a complete and up-to-date product feed is essential for success in eCommerce. Make sure that your product feed contains all of the required information, such as product title, description, price, and images. Even categories like the product’s color are crucial to maximizing search engine visibility.
2. Use high-quality images
High-quality images can make a big difference in the visibility and appeal of your products. Use high-quality images that accurately represent your products and showcase their best features. In addition, be sure to optimize your images for search engines by using descriptive file names and alt tags.
3. Optimize your product titles and descriptions
Your product titles and descriptions should be optimized for search engines to improve their visibility and ranking. Use descriptive titles that accurately describe your products and include relevant keywords.
4. Use accurate and consistent product categorization
Accurate and consistent product categorization is important for improving the visibility and ranking of your products. Use the correct categories and subcategories for your products to ensure that they are displayed in the right search results.
5. Monitor and optimize your product feed regularly
Regular monitoring and optimization of your product feed is essential for success in eCommerce. Monitor your product feed regularly for any errors or inconsistencies and fix them promptly. Additionally, use analytics to track the performance of your product feed and make adjustments as needed to improve its performance.
How Invisible Optimizes Product Feed Management For eCommerce Winners
Invisible helps companies manage eCommerce inventory and their product feed by deploying skilled operators to enrich product listings and thoughtfully fill missing fields. Machines struggle with this work because some fields require subjective reasoning.
Here’s an example of how we delivered incredible value to a client’s eCommerce presence:
A major eCommerce player gave us 50,000 dormant SKUs and 16 days to enrich and optimize for a massive online marketplace’s search engine.
A team of Invisible operators was deployed to enrich product listings, ultimately resulting in:
- A 49% increase in conversion
- $900k in new revenue
- 10x ROI
Learn more about our capabilities in product feed management and how we can introduce competitive pricing intelligence into the fold.
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In the ever-evolving world of eCommerce, having a product feed that is well-managed and optimized for search engines is crucial. Without it, you could be leaving millions in revenue on the table.
In this blog post, we will outline the best practices for product feed management in 2023.
What is a Product Feed?
A product feed is a file that contains all of the information about the products that a company sells. This file is used to provide information to eCommerce marketplaces and search engines about the products that are available for sale.
Product feeds typically contain information such as product title, description, price, images, and other attributes like color & size.
Why is Product Feed Management Important?
Product feed management is important because it directly affects the visibility and ranking of your products on eCommerce marketplaces and search engines. By optimizing your product feed, you can improve the visibility of your products, increase click-through rates, and ultimately drive more conversions.
In some cases, you can turn dead stock generating no sales, and breathe new life into it to create a new stream of revenue.
How eCommerce Marketplace Search Engines Work
Search engines use a complex algorithm to determine how to rank the different factors within a product feed. The specific ranking factors and their relative importance may vary between search engines, but generally, the following factors are considered:
Relevance: Search engines aim to provide the most relevant results for each user's search query. Therefore, the relevance of the product title, description, images, and other attributes is a key factor in determining how a product is ranked. The product information should accurately describe the product and use relevant keywords that people are searching for.
Quality: Marketplace search engines consider the quality of the images, the accuracy of the product information, and the consistency of categorization. A high-quality product feed will provide a better user experience and therefore be ranked higher in search results.
Popularity: They also take into account the popularity of a product, as measured by factors such as the number of clicks or purchases. Popular products are more likely to be displayed higher in search results.
Availability: Search engines will prioritize displaying products that are currently available for purchase. If a product is out of stock or no longer available, it may be ranked lower in search results.
User behavior: Products that generate high user engagement are more likely to be ranked higher in search results, with search engines taking into account factors such as time spent on a page, whether items are placed into a user’s cart, and more.
Best Practices for Product Feed Management in 2023
1. Ensure that your product feed is complete and up-to-date
Having a complete and up-to-date product feed is essential for success in eCommerce. Make sure that your product feed contains all of the required information, such as product title, description, price, and images. Even categories like the product’s color are crucial to maximizing search engine visibility.
2. Use high-quality images
High-quality images can make a big difference in the visibility and appeal of your products. Use high-quality images that accurately represent your products and showcase their best features. In addition, be sure to optimize your images for search engines by using descriptive file names and alt tags.
3. Optimize your product titles and descriptions
Your product titles and descriptions should be optimized for search engines to improve their visibility and ranking. Use descriptive titles that accurately describe your products and include relevant keywords.
4. Use accurate and consistent product categorization
Accurate and consistent product categorization is important for improving the visibility and ranking of your products. Use the correct categories and subcategories for your products to ensure that they are displayed in the right search results.
5. Monitor and optimize your product feed regularly
Regular monitoring and optimization of your product feed is essential for success in eCommerce. Monitor your product feed regularly for any errors or inconsistencies and fix them promptly. Additionally, use analytics to track the performance of your product feed and make adjustments as needed to improve its performance.
How Invisible Optimizes Product Feed Management For eCommerce Winners
Invisible helps companies manage eCommerce inventory and their product feed by deploying skilled operators to enrich product listings and thoughtfully fill missing fields. Machines struggle with this work because some fields require subjective reasoning.
Here’s an example of how we delivered incredible value to a client’s eCommerce presence:
A major eCommerce player gave us 50,000 dormant SKUs and 16 days to enrich and optimize for a massive online marketplace’s search engine.
A team of Invisible operators was deployed to enrich product listings, ultimately resulting in:
- A 49% increase in conversion
- $900k in new revenue
- 10x ROI
Learn more about our capabilities in product feed management and how we can introduce competitive pricing intelligence into the fold.
