eCommerce

How AI is Changing Chargeback Dispute Resolution in 2023

eCommerce

The payment industry has experienced significant transformation in recent years, particularly with the emergence of AI. With yearly chargeback losses from fraudulent disputes now costing merchants $125 billion worldwide, AI is set to optimize the chargeback dispute resolution process, reduce costs, and improve outcomes for businesses and customers alike.

Understanding the Chargeback Dispute Process

Chargeback disputes occur when customers file a dispute with their bank or credit card issuer, challenging a transaction they believe to be fraudulent, unauthorized, or otherwise incorrect. This results in the reversal of the transaction and can lead to financial losses for businesses.

The Traditional Chargeback Dispute Process

Resolving disputes internally can be time-consuming and labor-intensive. The process involves these steps:

  1. The customer contacts their bank to initiate a dispute
  2. The bank requests documentation from the merchant
  3. The merchant submits evidence to defend the transaction
  4. The bank reviews the evidence and makes a decision
  5. Funds are either returned to the customer or remain with the merchant, depending on the outcome

This process is slow, and not doing it can be costly for businesses. If not resolved, chargebacks result in lost revenue made worse by chargeback fees. 

The Role of AI in Chargeback Dispute Resolution

AI is transforming the chargeback dispute resolution process by automating and streamlining various steps. Let's take a look at how AI is making this possible.

Automated Data Collection and Analysis

AI-powered systems, namely GPT-3, can automatically gather and analyze data related to a payment dispute. This includes transaction details, customer information, and relevant communication between the merchant and the customer. 

By quickly analyzing this data, AI can help businesses identify the validity of a chargeback dispute and provide them with the necessary evidence to support their case.

Real-Time Fraud Detection

AI can detect fraudulent transactions in real time by analyzing patterns and behaviors associated with fraudulent activities. Through identifying suspicious transactions before a chargeback dispute arises, businesses can proactively address potential issues and reduce the likelihood of disputes occurring.

Enhanced Customer Experience

AI's ability to streamline the chargeback dispute process results in a better experience for customers. Faster resolutions and more accurate decisions mean that customers are less likely to face lengthy disputes or to be unfairly penalized for legitimate transactions.

How Invisible Makes It Possible

Invisible is a leader in both preparing data for powerful machine learning models and reinforcing the strength of models with a human-in-the-loop approach

If an AI solution isn’t right for you, we perform chargeback dispute resolution at scale with trained operators with years of experience in recovering revenue for eCommerce companies. 

What are Your Top 3 moments at Invisible?

01|

02|

03|

Andrew Hull

The payment industry has experienced significant transformation in recent years, particularly with the emergence of AI. With yearly chargeback losses from fraudulent disputes now costing merchants $125 billion worldwide, AI is set to optimize the chargeback dispute resolution process, reduce costs, and improve outcomes for businesses and customers alike.

Understanding the Chargeback Dispute Process

Chargeback disputes occur when customers file a dispute with their bank or credit card issuer, challenging a transaction they believe to be fraudulent, unauthorized, or otherwise incorrect. This results in the reversal of the transaction and can lead to financial losses for businesses.

The Traditional Chargeback Dispute Process

Resolving disputes internally can be time-consuming and labor-intensive. The process involves these steps:

  1. The customer contacts their bank to initiate a dispute
  2. The bank requests documentation from the merchant
  3. The merchant submits evidence to defend the transaction
  4. The bank reviews the evidence and makes a decision
  5. Funds are either returned to the customer or remain with the merchant, depending on the outcome

This process is slow, and not doing it can be costly for businesses. If not resolved, chargebacks result in lost revenue made worse by chargeback fees. 

The Role of AI in Chargeback Dispute Resolution

AI is transforming the chargeback dispute resolution process by automating and streamlining various steps. Let's take a look at how AI is making this possible.

Automated Data Collection and Analysis

AI-powered systems, namely GPT-3, can automatically gather and analyze data related to a payment dispute. This includes transaction details, customer information, and relevant communication between the merchant and the customer. 

By quickly analyzing this data, AI can help businesses identify the validity of a chargeback dispute and provide them with the necessary evidence to support their case.

Real-Time Fraud Detection

AI can detect fraudulent transactions in real time by analyzing patterns and behaviors associated with fraudulent activities. Through identifying suspicious transactions before a chargeback dispute arises, businesses can proactively address potential issues and reduce the likelihood of disputes occurring.

Enhanced Customer Experience

AI's ability to streamline the chargeback dispute process results in a better experience for customers. Faster resolutions and more accurate decisions mean that customers are less likely to face lengthy disputes or to be unfairly penalized for legitimate transactions.

How Invisible Makes It Possible

Invisible is a leader in both preparing data for powerful machine learning models and reinforcing the strength of models with a human-in-the-loop approach

If an AI solution isn’t right for you, we perform chargeback dispute resolution at scale with trained operators with years of experience in recovering revenue for eCommerce companies. 

Overview

LLM Task

Benchmark Dataset/Corpus

Sentiment Analysis

SST-1/SST-2

Natural Language Inference /  Recognizing Textual Entailment

Stanford Natural Language Inference Corpus (SNLI)

Named Entity Recognition

conll-2003

Question Answering

SQuAD

Machine Translation

WMT

Text Summarization

CNN/Daily Mail Dataset

Text Generation

WikiText

Paraphrasing

MRPC

Language Modelling

Penn Tree Bank

Bias Detection

StereoSet

LLM Task

Benchmark Dataset/Corpus

Common Metric

Dataset available at

Sentiment Analysis

SST-1/SST-2

Accuracy

https://huggingface
.co/datasets/sst2

Natural Language Inference /  Recognizing Textual Entailment

Stanford Natural Language Inference Corpus (SNLI)

Accuracy

https://nlp.stanford.edu
projects/snli/

Named Entity Recognition

conll-2003

F1 Score

https://huggingface.co/
datasets/conll2003

Question Answering

SQuAD

F1 Score, Exact Match, ROUGE

https://rajpurkar.github.i
o/SQuAD-explorer/

Machine Translation

WMT

BLEU, METEOR

https://machinetranslate
.org/wmt

Text Summarization

CNN/Daily Mail Dataset

ROUGE

https://www.tensorflow
.org/datasets/catalog/
cnn_dailymail

Text Generation

WikiText

BLEU, ROUGE

https://www.salesforce.
com/products/einstein/
ai-research/the-wikitext-dependency-language-modeling-dataset/

Paraphrasing

MRPC

ROUGE, BLEU

https://www.microsoft.
com/en-us/download/details.a
spx?id=52398

Language Modelling

Penn Tree Bank

Perplexity

https://zenodo.org/recor
d/3910021#.ZB3qdHbP
23A

Bias Detection

StereoSet

Bias Score, Differential Performance

https://huggingface.co/
datasets/stereoset

Table 1 - Example of some LLM tasks with common benchmark datasets and their respective metrics. Please note for many of these tasks, there are multiple benchmark datasets, some of which have not been mentioned here.

Metric Selection

Metric

Usage

Accuracy

Measures the proportion of correct predictions made by the model compared to the total number of predictions.

Precision

Measures the proportion of true positives out of all positive predictions.

Recall

Measures the proportion of true positives out of all actual positive instances.

F1 Score

Measures the harmonic mean of precision and recall.

Perplexity

Measures the model's uncertainty in predicting the next token (common in text generation tasks).

BLEU

Measures the similarity between machine-generated text and reference text.

ROUGE

Measures the similarity between machine-generated and human-generated text.

METEOR

May have higher computational complexity compared to BLEU or ROUGE.Requires linguistic resources for matching, which may not be available for all languages.

Pros

Cons

Simple interpretability. Provides an overall measure of model performance.

Sensitive to dataset imbalances, which can make it not informative. Does not take into account false positives and false negatives.

Useful when the cost of false positives is high. Measures the accuracy of positive predictions.

Does not take into account false negatives.Depends on other metrics to be informative (cannot be used alone).Sensitive to dataset imbalances.

Useful when the cost of false negatives is high.

Does not take into account false negatives.Depends on other metrics to be informative (cannot be used alone)and Sensitive to dataset imbalances.

Robust to imbalanced datasets.

Assumes equal importance of precision and recall.May not be suitable for multi-class classification problems with different class distributions.

Interpretable as it provides a single value for model performance.

May not directly correlate with human judgment.

Correlates well with human judgment.Easily interpretable for measuring translation quality.

Does not directly explain the performance on certain tasks (but correlates with human judgment).Lacks sensitivity to word order and semantic meaning.

Has multiple variants to capture different aspects of similarity.

May not capture semantic similarity beyond n-grams or LCS.Limited to measuring surface-level overlap.

Addresses some limitations of BLEU, such as recall and synonyms.

May have higher computational complexity compared to BLEU or ROUGE.Requires linguistic resources for matching, which may not be available for all languages.

Metric

Usage

Pros

Cons

Accuracy

Measures the proportion of correct predictions made by the model compared to the total number of predictions.

Simple interpretability. Provides an overall measure of model performance.

Sensitive to dataset imbalances, which can make it not informative. Does not take into account false positives and false negatives.

Precision

Measures the proportion of true positives out of all positive predictions.

Useful when the cost of false positives is high. Measures the accuracy of positive predictions.

Does not take into account false negatives.Depends on other metrics to be informative (cannot be used alone).Sensitive to dataset imbalances.

Recall

Measures the proportion of true positives out of all actual positive instances.

Useful when the cost of false negatives is high.

Does not take into account false negatives.Depends on other metrics to be informative (cannot be used alone)and Sensitive to dataset imbalances.

F1 Score

Measures the harmonic mean of precision and recall.

Robust to imbalanced datasets.

Assumes equal importance of precision and recall.May not be suitable for multi-class classification problems with different class distributions.

Perplexity

Measures the model's uncertainty in predicting the next token (common in text generation tasks).

Interpretable as it provides a single value for model performance.

May not directly correlate with human judgment.

BLEU

Measures the similarity between machine-generated text and reference text.

Correlates well with human judgment.Easily interpretable for measuring translation quality.

Does not directly explain the performance on certain tasks (but correlates with human judgment).Lacks sensitivity to word order and semantic meaning.

ROUGE

Measures the similarity between machine-generated and human-generated text.

Has multiple variants to capture different aspects of similarity.

May not capture semantic similarity beyond n-grams or LCS.Limited to measuring surface-level overlap.

METEOR

Measures the similarity between machine-generated translations and reference translations.

Addresses some limitations of BLEU, such as recall and synonyms.

May have higher computational complexity compared to BLEU or ROUGE.Requires linguistic resources for matching, which may not be available for all languages.

Table 2 - Common LLM metrics, their usage as a measurement tool, and their pros and cons. Note that for some of these metrics there exist different versions. For example, some of the versions of ROUGE include ROUGE-N, ROUGE-L, and ROUGE-W. For context, ROUGE-N measures the overlap of sequences of n-length-words between the text reference and the model-generated text. ROUGE-L measures the overlap between the longest common subsequence of tokens in the reference text and generated text, regardless of order. ROUGE-W on the other hand, assigns weights (relative importances) to longer common sub-sequences of common tokens (similar to ROUGE-L but with added weights). A combination of the most relevant variants of a metric, like ROUGE is selected for comprehensive evaluation.

Andrew Hull

Schedule a call to learn more about how Invisible might help your business grow while navigating uncertainty.

Schedule a Call
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo
Request a Demo