How GPT-3 Can Help Grow Your Business

Andrew Hull

Invisible learned in a recent survey that business leaders are prioritizing the adoption of new automation tech in response to growing concerns over economic volatility. 

It makes sense why business leaders would turn to automation in this environment: the job market is still hot, investors are clutching their wallets, and automation tech represents a solution that cuts long-term costs and lessens the need for hiring. 

Beyond the standard automation approaches businesses might take, one automation technology stands out – the AI language model GPT-3. Developed by the leading AI laboratory Open AI and available via its API, GPT-3 is a next-generation technology that represents a step up from the automation tech most businesses are used to in that it uses deep learning to mimic human text. 

Copywriting, for example, has emerged as a primary use case for language models like GPT-3. But the business application of GPT-3 does not have to be siloed within marketing. 

In fact, marketing use cases only scratch the surface of what an effectively used GPT machine can do for your organization. With capabilities to automate other business functions like customer service, data operations, and code generation, the flexibility of the technology is what makes it so exciting. 

But first, a disclaimer

GPT-3 by itself doesn’t automatically start solving your business problem.  Unlike a Google Sheet that’s useful right out of the gates, with some new technologies like this one, it is not always clear how to immediately use them.

The AI uses deep learning to produce human-like text from a given text prompt. Trained on a massive amount of data - 45 TB worth of human-generated text datasets - GPT-3 predicts the best response to the prompt based on its interpretation of the prompt and training data. 

With those capabilities, GPT-3 does the following things at a high level: 

  1. Produce content like articles and essays that closely resemble human writing
  2. Intelligently answer a question
  3. Translate across languages

To unlock the flexibility the model has to offer like in the use cases we discuss below, it needs to be expertly trained on sometimes hyper-specific datasets. This is accomplished by a technique called fine-tuning. 

Thankfully, Invisible can help with fine-tuning your model. 

How to make GPT-3 useful to your business

GPT-3 is extremely flexible, lending itself to any number of use cases. Let’s look at some examples. 

Customer chatbots 

Whether you’re interfacing B2B or D2C, your customer support team could be managing thousands of interactions with customers at once. GPT-3 can be a powerful tool in your CRM toolkit by managing these customer interactions for you with a tone and style nearly indistinguishable from yours. 

GPT-3 already excels at short interactions — a singular customer inquiry with a singular helpful response from a well-trained model would be an example of this. Naturally, companies have gravitated towards “chatbots” that assume the role of a human customer service representative to manage lengthier customer service inquiries that require more back-and-forth. 

That’s one direction that GPT-3 is headed. But, the tech provides two distinct advantages over the average chatbot: 

  1. GPT-3 excels at resembling human-created text, making your automated interactions much less robotic 
  2. If trained on the right data, these interactions can even be personalized

The key to setting up your language model to be successful as a chatbot is in the way you train it. With as few as a thousand sample interactions, you can have a smart, trained bot answering questions and directing customer service inquiries to the right place. 

Say your company wants to provide helpful answers to lengthy and complex customer inquiries. Invisible would train GPT-3 by feeding your model prompt examples that maximized its flexibility to engage with different types of questions within a single conversation. 

That means that a customer could ask numerous questions covering unrelated topics and the chatbot would be able to keep up and continue to provide assistance without human intervention. 

With an approach like this, a company could develop a GPT-3 driven chatbot to automate customer service at multiple touch points that allows it to offer personalized interactions at scale without hiring an expensive army of human representatives. 

Data operations

Let’s explore how GPT can be used to automate and strengthen your data operations using an example from the logistics industry. Since the start of the COVID-19 pandemic, the industry and the integrity of supply chains have been frequently undermined by disruptions. 

With no end to supply chain volatility in sight, logistics leaders need to lean more heavily on data operations as a predictive tool to better prepare for supply chain disruptions before they happen and a reactive tool to improve their response. Adding next-gen automation tech, even just to speed up daily tasks, can make a difference.

Logistics as an industry has not widely adopted GPT - but it should. The AI would generate value in logistics in two key areas: data operations and automated communication between stakeholders.

One intuitive application for GPT-3 in supply chain data operations is by automating reporting and summarizing data. A supply chain analyst might input a complex sheet of data into a model trained to summarize it and receive an intelligent digest to share among managers. 

An emerging idea for more technical logistics analysts, however, is using GPT-3 to turn plain English into database-ready SQL, or Structured Query Language. Users in these roles spend an inordinate amount of time writing code to comb databases for actionable data insights. 

Brian Kane, a data analyst at SeekWell, demonstrated how he’s using GPT-3 to do just that in a recent blog. He noted he’s automated a tedious aspect of his job by shortening the time it takes to create inputs in SQL syntax. 

As supply chain leaders increasingly adopt SQL databases for forecasting and other use cases,  Invisible could deploy a GPT model to quickly call upon critical data in time-critical scenarios. In an industry where every moment counts, tech-driven efficiency makes a difference. 

Moreover, the tech can be used to report time-critical information among supply chain stakeholders via AI-generated emails and other communication channels. 

How to best implement a GPT model in your business 

The best way to implement your fine-tuned model is by using Invisible’s process execution platform. We enable clients across any industry to program business processes that we execute with the combination of a flexible workforce and automation expertise. 

Invisible is experienced in preparing data for machine learning use cases, providing data for organizations to make their AI models smarter. 

In one example, former Google executives got demand for their trend-discovery platform faster than they could meet it. Invisible processed 10,000 keywords a week to feed their model, helping them expand to new regions and verticals.

If you’re on the fence about introducing GPT-3 into your organization, it could be because you’ve wondered how you’d relate to it, whether it would take your job or enhance it. The reality is that the emerging technology can add valuable flexibility and promote growth in your organization. 

If you want to try it to improve workflows in your company, let us know!

Schedule a call to learn more about how Invisible might help your business grow while navigating uncertainty.

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