‍Challenge

One of the world's largest retailers, attracting over 50 million online visitors per month, was facing a major operational hurdle: their SKU/product data was incomplete. Crucial details such as category, color, material, and size were absent, rendering products unsearchable on their website. This led to a significant, strategically critical challenge, as the retailer found itself lacking the necessary processes, personnel, and technology to effectively address the problem.

Solution

‍Within 16 days, we implemented a unique solution to enrich thousands of products across seven unique fields. GPT-4 automation was used for initial input with our workforce QA'ing results and quality. Through this seamless integration of human expertise and cutting-edge technology, we achieved exceptional time-to-value for the client.

Impact

Our client saw a near-immediate ROI. In 30 days, 3,137 items went from being unsold to generating approximately $900k in revenue for the first time. We enriched a further 10,987 SKUs, where we observed a 43.65% increase in conversion rates - resulting in an increase of $21,202 in daily sales. These same products were outperforming their category items by 139.54%. The company saw movement in search ranking, with 44% of SKUs entering page 1, significantly increasing their visibility and sales velocity.

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